Książki Archive


Your Strategy Needs a Strategy

BCG Book 2015 Your-Strategy-Needs-a-Strategy-STRATEGY PALETTE

In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanas, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch.
Addressing your most pressing strategic challenges, you’ll be able to answer questions such as:
• What replaces planning when the annual cycle is obsolete?
• When can we—and when should we—shape the game to our advantage?
• How do we simultaneously implement different strategic approaches for different business units?
• How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies?
More: Amazon


Carl Richards: The One-Page Financial Plan

KSIAZKA The One-Page Financial Plan

Whenever I tell people about my job as a financial advisor, the conversation inevitably turns to how hopeless they feel when it comes to dealing with money. More than once, they’ve begged, “Just tell me what to do.” Read the rest of this entry »


Tell To Win

Tell To Win by Peter Guber CEO Mandalay Entertainment

Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Read the rest of this entry »


Janusz Marszalec, Jak zostać przedsiębiorcą

okladka_800 SAM_9041

Niedawno w Trójmieście gościł dr Janusz Marszalec, który na spotkaniu z uczestnikami studiów doktoranckich mówił jak współpracować z biznesem, komercjalizować wiedzę i zakładać firmy start-up oraz spin-off. W interesujący i żywy sposób opierając się na własnych doświadczeniach i długoletniej pracy w Finlandii, dr Marszalec w praktyczny i bezpośredni  sposób przekazywał doktorantom jak współpracować z menedżerami w celu uzyskiwania wspólnych profitów z  nauki i innowacji.  W czasie krótkiego spotkania udało się przekazać  tylko najważniejsze zagadnienia, które w sposób przystępny  zostały zaprezentowane w wydanej niedawno książce, którą polecam  szczególnie absolwentom studiów, nie tylko doktoranckich ale również  inżynierom i absolwentom studiów ekonomicznych. Read the rest of this entry »


Winning from Within

Winning from Within by Erica Ariel Fox

Winning from Within by leadership and negotiation expert Erica Ariel Fox presents a contemporary approach for getting more of what you want, improving relationships, and enjoying life’s deeper rewards.  With principles developed while teaching negotiation at Harvard Law School and coaching executives around the world, Fox provides a map for understanding your inner world and a method for sorting yourself out. Read the rest of this entry »