2025 Global Automotive Consumer Study | Key Findings: Global Focus Markets5
Key findings
All-battery electric vehicle (BEV) inertia remains muted in most markets as interest in ICE and hybrid vehicles tick up
Consumer interest in full hybrids and range extender technology (i.e., no external
charging plug) is gaining momentum in several global markets as consumers seek a
“best of both worlds” solution to reduce fuel costs and lower emissions without the
need for charging infrastructure.
Intended vehicle brand defection is on the rise in many markets around the world
The percentage of surveyed consumers intending to switch brands the next time
they are in-market for a vehicle increased on a YoY basis across several markets,
signaling the need to build strong customer relationships, particularly in developing
markets with a significant percentage of first-time buyers (e.g., China).
Autonomous vehicles are coming back into view, but consumer concerns remain
An evolving view of the regulatory environment governing the development of
autonomous technology in some global markets may ease the deployment of self-driving
vehicle fleets for both consumer and commercial applications, but more than half of
surveyed consumers in India, the UK and US remain concerned about their safety. Having
said that, the integration of artificial intelligence (AI) into vehicle systems to enable self-
driving features is seen as largely beneficial, particularly in Asia-Pacific markets.
A relatively high frequency of vehicle use persists in many markets, but many younger consumers surveyed are interested in mobility-as-a-service (MaaS) over ownership
Half of surveyed consumers in India, Southeast Asia, and the US drive their vehicle
every day (roughly twice the number of consumers in South Korea or Japan). However,
a significant number of 18-34-year-olds surveyed in those markets (among others) are
at least somewhat interested in giving up traditional vehicle ownership in favor of a
MaaS solution.
More: https://www.deloitte.com/