Logistyka Archive

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BCG – The Digital Imperative in Freight Forwarding

A wave of digital disruption is about to hit sea and air freight forwarders. Startups, suppliers, and even customers are using digital technologies to develop a variety of innovative business models that will dramatically improve the customer experience and eliminate entrenched operational inefficiencies. These digital business models have the potential to overturn the dominant position traditional forwarders have long held in the industry.

Traditional forwarders that wish to survive have no choice but to digitize. By our estimate, automating manual processes now could reduce certain back-office and operations costs by up to 40%, while digitizing significant parts of the sales process could reduce related direct costs even more. And as the new business models gain traction over the long term, digital capabilities will open up tremendous opportunities to win in the marketplace.

What’s Driving the Digital Rush

Two major issues have long challenged the air and sea freight-forwarding industry, and provided impetus for new entrants.

Lackluster Customer Experience. The traditional offline quotation and booking process is lengthy and cumbersome, often necessitating several interactions to reach a final price. A shipper who asks a forwarder for a quote can wait as long as 100 hours, according to a recent study by Freightos. Filling out and checking shipping documents can be tedious and time consuming.  And it is difficult to track shipping orders in real time, so when exceptions occur, customers don’t have a chance to make the decisions needed to ensure their cargo will arrive according to plan.

Manual Processes. Compared with other industries, an unusually high number of manual processes is the norm in air and sea freight forwarding. Some companies still rely on email, personal handoffs, and even faxes to convey shipping docments—all time-consuming and error-prone methods that jack up costs and squelch profits. The Freightos study found that only 5 out of the top 20 forwarders send automated confirmation emails and even fewer provide instant quotations. Costs to serve are especially high for companies with a large number of transactional customers. (See The Digital Imperative in Container Shipping, BCG Focus, February 2018.)

Disruption on Many Fronts

Eager to seize the opportunity, many companies have entered the digital fray. Five types of companies pose a threat to traditional forwarders (see Exhibit 1):

  • Startups such as Freightos and Flexport developed digital business models that streamline the customer experience and provide greater visibility into the supply chain.
  • Competitors such as Kuehne + Nagel and Maersk-Damco are digitizing their go-to-market approach, incubating new business models to revamp the customer experience, improve profitability, and drive new growth.
  • Suppliers such as Maersk, with its portal, my.Maerskline.com, are digitizing their booking processes to significantly reduce the time needed to complete a container booking. Increasingly, carriers are trying to sell directly to shippers and bypass forwarders altogether.
  • Integrators such as FedEx (including its TNT Express subsidiary) and UPS are increasingly expanding their activities in logistics by leveraging their end-to-end IT systems.
  • Customers with strong technology capabilities who are eager to gain control of the complete online customer experience are entering the race. Amazon, for example, is set up well to move into air and ocean freight forwarding.

By Jens Riedl , Ted Chan , Simone Schöndorfer , Frederik Schröder , and Michael Sønderby

More: www.bcg.com

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Seven key trends shaping maritime transport

UNCTAD’s Review of Maritime Transport 2018 identifies seven key trends that are currently redefining the maritime transport landscape and shaping the sector’s outlook. These trends, presented in no particular order, entail challenges and opportunities which require continued monitoring and assessment for effective and sound policymaking.

1) Protectionism
On the demand side, the uncertainty arising from wide-ranging geopolitical, economic, and trade policy risks as well as some structural shifts, constitutes a drag on maritime trade. An immediate concern are the inward-looking policies and rising protectionist sentiment that could undermine global economic growth, restrict flows and shift trade patterns.

2) Digitalization, e-commerce and the implementation of the Belt and Road Initiative
The unfolding effects of technological advances and China’s ambitious reordering of global trade infrastructure will entail important implications for shipping and maritime trade. The Belt and Road Initiative and growing e-commerce have the potential to boost seaborne trade volumes, while the digitalization of maritime transport will help the industry respond to the increased demand with enhanced efficiency.

3) Excessive new capacity
From the supply-side perspective, overly optimistic carriers competing for market share may order excessive new capacity, leading to worsened shipping market conditions. This, in turn, will upset the supply and demand balance and have repercussions on freight-rate levels and volatility, transport costs, as well as earnings.

4) Consolidation
Liner shipping consolidation through mergers and alliances has been on the rise over recent years in response to lower demand levels and oversupplied shipping capacity dominated by mega container vessels. The way this affects competition, and the potential for market power abuse by large shipping lines as well as the related impact on smaller players, remains a concern.

5) The relationship between ports and container shipping lines
Alliance restructuring, and larger vessel deployment is also redefining the relationship between ports and container shipping lines. Competition authorities and maritime transport regulators should also analyze the impact of market concentration and alliance deployment on the relationship between ports and carriers. Areas of interest span the selection of ports-of-call, the configuration of liner shipping networks, the distribution of costs and benefits between container shipping and ports, and approaches to container terminal concessions.

6) Scale
The value of shipping can no longer be determined by scale alone. The ability of the sector to leverage relevant technological advances is as increasingly important.

7) Climate change
Efforts to curb the carbon footprint and improve the environmental performance of international shipping remain high on the international agenda. The initial strategy adopted in April 2018 by the International Maritime Organization to reduce annual greenhouse gas emissions from ships by at least 50% by 2050, compared to 2008, is a particularly important development. On the issue of air pollution, the global limit of 0.5% on sulphur in fuel oil will come into effect on 1 January 2020. To ensure consistent implementation of the global cap on sulphur, it will be important for ship owners and operators to continue to consider and adopt various strategies, including installing scrubbers and switching to liquefied natural gas and other low-sulphur fuels.

Source: https://unctad.org; Photo: Marek Grzybowski

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10 największych flot. Polska za burtą

 

Wartość floty czołowej dziesiątki państw morskich wzrosła w ciągu 2018 r. o 17,6 mld dol. – obliczyli eksperci  firmy VesselsValue. Czołowa piątka dysponuje połową światowego tonażu, który w 2018 r. przekroczył 1,9 mld t nośności. Polska z flotą około 100 jednostek o nośności około 3 mln dwt znalazła się poza zainteresowaniem analityków.

W 2018 r. pojemność flota światowej zwiększyła się o kolejne 60 mln t. Wciąż utrzymuje się trend, że przyrasta tonaż we wszystkich segmentach z wyjątkiem statków do przewozu drobnicy i obsługi platform wiertniczych.  Na oceanach i morzach wciąż dominują trzy bandery. Armatorzy światowi najchętniej rejestrują  statki w Panamie, Wyspach Marshalla i Liberii. Kolejne kraje, które korzystają z tego, że są przyjazne dla armatorów, to  Hongkong SAR i Singapur, a w Europie – Cypr,  Malta, Luksemburg, Norwegia i Niemcy. Na inwestycjach tonażowych korzystają głównie stocznie  Korei Płd., które w 2019 r. odzyskały pierwsze miejsce na rynku pod względem portfela zamówień. Kolejne miejsca zajmują przemysły stoczniowe z  Chin i Japonii, które coraz silniej wchodzą na rynek jednostek specjalistycznych, promów i statków pasażerskich, w tym z napędem LNG. Około 80% rynku złomowania statków przejęły stocznie Pakistanu, Indii i Bangladeszu.

Grecy na topie. Greccy armatorzy  od wielu lat dominują na globalnym rynku żeglugowym. Na początku 2019 r. jej wartość przekroczyła 105 mld dol. Odpowiada to łącznej wartości 3 flot z drugiej piątki (USA, Niemiec i Korei Płd.). Wartość floty Grecji  budowana jest na coraz młodszych zbiornikowcach (36 mld dol.), silnej flocie masowców (35,75 mld dol.) oraz szybko rosnącej flocie zbiornikowców do przewozu LNG. Na początku 2019 r. Grecja zajęła pole position na rynku morskiego transportu LNG, bowiem dysponowała największą flotą do przewozu LNG na świecie. Armatorzy z Hellady tylko w ciągu 2018 r. zwiększyli wartość zbiornikowców LNG z 13 mld dol. na początku ubr.  do 18,4 mld dol. na początku 2019 r. Grecy wyprzedzili armatorów z Japonii, którzy zarządzają flotą statków do przewozu LNG o wartości  15,2 mld dol – informuje Court Smith, analityk VesselsValue.

Japonia  z flotą o wartości około 95 mld dol. utrzymuje drugą pozycję w rankingu krajów posiadających floty morskie. Niekwestionowanym liderem na rynku są japońscy armatorzy masowców, których wartość w ciągu ostatniego roku wzrosła z ponad 38,3 mld dol. do około 40,8 mld dol. na początku 2019 r.   Równie silną pozycję mają Japończycy na rynku zbiornikowców do przewozu ropy (ponad 19,4 mld dol.) oraz  LNG i LPG (19,3 mld dol.).

Chińczycy trzymają się mocno. Flota chińska rosła w największym tempie. W efekcie w ubr. odnotowała największy  wzrost wartości wśród 10 czołowych flot handlowych. Nowe zakupy statków przekroczyły  wartość 6,3 mld dol. w wyniku czego całkowita wartość statków zarządzanych przez armatorów z Chin  przekroczyła 90 mld dol. Z flotą masowców o wartości ponad 33,3 mld dol. Chiny zajmują 3 pozycję w rankingu. Natomiast flota zbiornikowców o wartości ponad 20,5 mld dol. plasuje Chiny przed Japonią. Z flotą kontenerowców o łącznej wartości około17,3 mld dol. Chiny są na tym rynku niekwestionowanym liderem. Armatorzy z Chin wciąż są w czołówce krajów z dużym portfelem zamówień na nowe statki w większości kategorii i zajmują drugą pozycję. Zwolniono natomiast tempo zamówień statków offshore, w wyniku czego Chiny znalazły się na piątym miejscu w świecie.

W ciągu roku armatorzy z Singapuru przesunęli się z piątego na czwarte miejsce rankingu. Stało się tak dzięki inwestycjom o wartości 3,1 mld dol. Wzrost wartości floty osiągnięto w wyniku zwiększenia się floty kontenerowców po utworzeniu aliansu ONE. Przeniesienie statków z Japonii do Singapuru sprawiło, że wartość floty kontenerowej wzrosła z około 5,4 mld dol. na początku 2018 r. do około 10,2 mld dol. w styczniu 2019 r.

Piąta pozycję w rankingu zajmują armatorzy z Norwegii z flotą o wartości około 48,9 mld dol. Potencjał budują armatorzy zbiornikowców do przewozu ropy (pond 12 mld dol.) oraz do transportu LNG i LPG (ponad 7 mld dol.) oraz oczywiście operatorzy platform wiertniczych i statków offshore AHTS oraz PSV (ponad 11,8 mld. dol.). Norwegia utrzymuje pierwsze miejsce pod względem aktywów offshore. Ich łączną wartość Vessel Value oszacowało na 20 mld. dol. Drugie miejsce na tym rynku zajmują Amerykanie, którzy dysponują na rynku offshore aktywami o wartości 17 mld. dol.

… więcej w: www.pgt.pl

„Polonia” z Wysp Bahama. Polscy  armatorzy dysponują flotą niespełna 100 jednostek o nośności około 3,3 mln t. Jeszcze 10 lat temu nasi operatorzy zarządzali flotą 120 jednostek, a 30 lat temu było ich dwa razy więcej. Dziś w Polsce działa kilku armatorów. Dominują Polska Żegluga Morska (61 statków o łącznej nośności 2,2 mln t, w tym masowce, siarkowce oraz promy), Chipolbrok (Chinese-Polish Joint Stock Shipping Company), który posiada 17 statków wielozadaniowych oraz Unibaltic z siedzibą w Szczecinie posiada 11 statków.

Dzięki Polskiej Żegludze Bałtyckiej i Unity Line (łącznie 12 promów) posiadamy w zachodniej części Bałtyku silną pozycję na rynku promowym. Pod polską banderą pływa tylko około 10% polskiej floty, bowiem nowe jednostki nasi armatorzy rejestrują pod obcymi banderami. Jednocześnie poza terytorium Polski zakładane są spółki zarządzające naszymi statkami.

Dla przykładu pływający w barwach Unity Line prom Polonia od chwili przejęcia przez polskiego armatora pływa pod banderą Wysp Bahama, a odebrany ze stoczni przez PŻM w ubr. m/s Solidarność nosi na flagsztoku banderę Liberii. Prom PŻB m/f Mazovia z dziobem pięknie ozdobionym motywami z łowickiej wycinanki pływa pod egzotyczną banderą Wysp Bahama.

W rankingu flot świata, w pierwszej 10. pięć miejsc zajmują floty państw europejskich i wcale nie tych najtańszych. Polska już dawno wypadła z czołówki krajów aktywnych na oceanach świata. Dar Młodzieży kończy rejs dookoła świata. Gdy odbywał swój pierwszy rejs dookoła świata w latach 1987-1988 pod polską banderą  pływało około 250 statków i można je było spotkać na wszystkich kontynentach. Dziś pozostał nam jedynie wspomnień czar.

 

Tonaż i ilość statków w świecie

Regiony 2013 2018
Tonaż statki Tonaż statki
(mln
dwt)
udział
(%)
(tys.) Udział w świecie
(%)
(mln
dwt)
Udział w świecie
(%)
(tys.) Udział w świecie
(%)
Świat 1 626 100.0 86 100.0 1 924 100.0 94 100.0
Kraje rozwijające się, w tym: 1 232 75.8 56 64.7 1 461 75.9 63 66.5
Afryka 223 13.7 6 6.8 240 12.5 7 7.0
Ameryka Płd 465 28.6 17 19.3 452 23.5 16 17.0
Azja i Oceania 544 33.5 33 38.6 769 40.0 40 42.5
Transition economies 9 0.6 4 4.3 11 0.6 4 4.1
Gospodarki rozwinięte 381 23.4 26 29.7 447 23.2 26 27.7

Źródło: Review of Maritime Transport 2018

 

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PwC Annual Shipping Industry Finance Update

The key trends and current challenges for the shipping industry and their impact to the shipping finance teams were presented during the “The PwC Annual Shipping Industry Finance Update” event organized by PwC Greece.

Key trends and hot topics in the shipping industry were presented by PwC Greece in the “The PwC Annual Shipping Industry Finance Update” event. More than 100 shipping finance professionals attended the event and were updated on key areas that PwC experts believe that shipping businesses should take into consideration when planning their strategies in the year ahead:

●Current developments with respect to the IMO 2020 regulation on low sulphur fuel, as well as the IMO strategy on the de-carbonization of the industry, the newEU regulations and the need for the shipping companies to monitor these and develop strategies to be compliant;

●PwC’s view on US GAAP and IFRS accounting considerations related to the decision by some companies to invest and install scrubbers;

●The importance of technology in shipping, the recent technological developments and how the shipping finance teams and their companies can benefit from technology solutions;

●PwC’s insights into the recent trends in shipping M&A activity and the key considerations for finance teams when going through a detailed due diligence process based on PwC’s experience in a number of recent shipping M&A transactions.

According to PwC experts, shipping environmental regulations will continue to be a key challenge in the next years, with more regulations coming on a local and regional level. According to Helena Athoussaki, Head of Maritime Sustainability, PwC Greece, the reduction of carbonemissions and the IMO 2020 regulation on low sulphur fuel dominate the agenda for shipping companies, unfortunately with many unknown parameters remaining on the table. Trying to assess the cost of compliance and select the best option to remain competitive, is not an easy exercise. Risk assessment can be done based on different scenarios and criteria, taking into consideration among others the operating profile of each vessel, the dynamics of the bunkering industry, while looking at the risk universe of the technical, operational, financial and commercial environments specific to each company. IMO GHG strategy constitutes another potential challenge, sending a clear signal to the industry participants that the ultimate goal is the de-carbonization of the industry. Companies should take measures and look into various zero-carbon technologies and fuels deployed, particularly when they finance or build new vessels since this will commit the companies for a long period of time and into the period when the new regulations for carbon emissions come into force. They will need to assess all options, implications and risks associated with design and implement a future proof strategy. To this end, shipping companies should put in place a specific action plan for the mid-term and reflect this within their business plans and strategies going forward. For those companies that have made the decision to install scrubbers, they will also need to face the task of assessing the accounting and reporting implications of this strategy. According to Santos Equitz, Managing Director, T&L Leader and Capital Markets, PwC Greece, this would involve the assessment of several potential accounting impacts, among others capitalization criteria for the scrubbers and their depreciable life, impact on future cash flows for impairment testing, the likely implications of different financing options used to fund them and possible impact on the company’s going concern assessment.

Moreover, as technology continues to disrupt the way we do business, shipping finance departments should not be left behind. Ioannis Potamitis, Director, Applications, PwC Greece, stated that Systems Integration, Budgeting and Reporting & Consolidation automation are the challenges that they have to deal with when it comes to systems and performance management. Specifically, lack of accuracy & completeness of information is the main weakness of non-integrated systems along with the lack of a common language among different departments. The installation of a reporting system by itself will not resolve the aforementioned issues if the information is not accurate, timely and complete when recorded. Thus, the implementation of an integrated system could be the first step towards change while the implementation of a budgeting system could be the base for a common language between the operations and the finance departments. During the preparation for such a system implementation, the finance department should ensure that specific processes are in place and that the data is available and accurate to be migrated in the new system.For facilitating shipping finance professionals, PwC has developed a shipping template based on latest technology, which covers the areas of Finance and Procurement. The template has already interfaces with other industry specific applications and it includes an integrated PwC solution for Document Management with enhanced workflows and approvals. Integration, process efficiency, timely monitoring of purchasing, inventory, cash position as well as debt and liabilities are some of the features from which finance departments can benefit. The next version of the template will also include applications for Vessel Performance Management and Plant Maintenance.Last but not least,M&A activity in the shipping industry has seen a notable increase in the past year and finance departments of shipping companies, should take note of this trend as they plan their growth strategies. PwC has been involved in a number of recent shipping M&A transactions and Ioannis Vovos, Director, Deals, shared his insights, the current trends and through the use of examples from these recent experiences in shipping M&A transactions, he highlighted some practical issues thatshipping companies need to look out for. For the medium term, and for as long as the global markets remain volatile, it will be difficult for shipping companies to tap into the US capital markets via anIPO. On the other hand, shipping M&A activity is expected to continue at least at the same pace as 2018, as financial investors of private companies will continue seeking to position themselves in more “liquid” and “marketable” listed shares or to exit investments as they are reaching the end of their investment horizon (usually between 5 and 7 years). In general, shipping M&A transactions are more complex than asset acquisitions, take longer to conclude (usually 4 – 6 months for the execution phase alone) and divert management’s and finance teams’ attention from day-to-day operations. Conducting thorough due diligence in share acquisitions or mergers is a valuable tool which aims to safeguard shareholder value, provide robust arguments during value negotiations and supports companies make better-informed decisions.

Ms. Santos Equitz, Managing Director, T&L Leader and Capital Markets, PwC Greece commented: “2018 was an active year in the shipping M&A market. Whether the deal was an opportunistic move to create a larger company that can access capital, merge complementary fleets or enter into a new market, there is no “one size-fits-all” to a successful deal structure. If you are contemplating a potential capital market transaction, PwC Greece can assist your finance executives and management team through the key stages of a M&A deal and the overall due diligence process.”

Mr. Socrates Leptos, Partner, Global Shipping & Ports Leader, PwC Greece commented “In a constantly evolving environment, shipping businesses have to take the right decisions on a broad range of important issues such as the creation of a sustainable business environment, the improvement of operational performance, compliance with new environmental regulations, improve internal and external reporting in a timely and transparent manner and embrace the latest technology to boost returns for all stakeholders. Through its extensive experience in servicing the shipping industry, PwC has had the benefit to develop practices, solutions and insights to assist companies deal with these challenges and facilitate their decision making and through events such as our Annual PwC Shipping Industry Finance Update, we have the opportunity to share some of these insights with the shipping community”.

About PwCAt PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with more than 250,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. © 2019 PwC Greece. All rights reserved.

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How IoT Data Ecosystems Will Transform B2B Competition

Former Cisco CEO John Chambers got it mostly right when he said that every company today is a technology company. In fact, every company is becoming a technology and data company, and the consequences of this distinction are substantial.
The real value of the Internet of Things (IoT) lies in the data it serves up and the insights that result. Much has been written about how IoT is unlocking significant value for companies by enabling smart factories and connected supply chains as well as the ability to monitor products and deliver new services. But IoT isn’t just changing how companies operate; it’s changing the very nature of their businesses. In asset-heavy industries, the proliferation of IoT data is fundamentally shifting the customer value proposition from goods to services, and this shift is leading companies to adopt new business models that require new capabilities.
The majority of IoT solutions today are built around internal applications such as predictive maintenance, factory optimization, supply chain automation, and improved product design. But to fully capture the value of their IoT data, B2B companies need to think beyond their own walls. By collaborating with new business partners, including industry incumbents and players in other sectors, companies can form new data ecosystems. These ecosystems give their participants access to valuable collective data assets as well as the capabilities and domain expertise necessary to develop the assets into new data-driven products and services.
Data ecosystems will play a critical role in defining the future of competition in many B2B industries. They enable companies to build data businesses, which are valuable not only because they generate high-margin recurring revenue streams but also because they create competitive advantage. New data-driven products and services deliver unique value propositions that extend beyond a company’s traditional hardware products, deepening customer relationships and raising barriers to entry. They also build highly defensible positions, thanks to natural monopolies rooted in economies of scale and scope (similar to monopolies based on proprietary IP or trade secrets). Companies that secure advantaged positions in data ecosystems will generate significant value and competitive advantage across their entire business, including their traditional hardware offerings.

Digital ecosystems—networks of companies, consumers, customers, and others that interact to create mutual value—have enabled some of the most profitable and valuable business models that exist today. (See “Getting Physical: The Rise of Hybrid Ecosystems,” BCG article, September 2017, and “The Age of Digital Ecosystems: Thriving in a World of Big Data,” BCG article, July 2013.) In fact, the five most valuable public companies in the US (at the time of publishing)—Apple, Google, Microsoft, Facebook, and Amazon—are all orchestrators of digital ecosystems. These digital leaders have built platform-based business models that capitalize on the winner-take-all dynamic of ecosystem competition to reach enormous scale and establish dominant positions.

These orchestrators exploit three factors:

  • They scale up rapidly, capitalizing on virtually zero marginal production costs, network effects, and low barriers to geographical expansion (in the absence of protectionism).
  • They take advantage of the “data flywheel effect”; digital ecosystems enable unprecedented data accumulation and analysis, fueling improvements to products and business processes and stimulating further growth and data access.
  • And ecosystems are able to provide seamless and comprehensive digital experiences for customers by organizing business partners on a single platform to satisfy multiple customer needs. They thereby lock in customers and capture a greater portion of their attention, time, and value.

More:

https://www.bcg.com/publications/2018

By Massimo Russo and Michael Albert