Nowe Technologie Archive


BCG: Is Your Upskilling Program Paying Off?

By J. PuckettVinciane BeauchenePatrick Erker, and Zhdan Shakirov

As generative AI (GenAI) and other disruptive technologies rapidly transform the business landscape, companies are recognizing the strategic imperative of workforce reskilling. Indeed, according to a 2023 BCG survey, 75% plan to make significant investments in talent retention and development. Yet historically, even significant investments in upskilling programs often yielded disappointing results. One key reason is that companies haven’t found a reliable way to measure their programs’ impact, despite many attempts to create such mechanisms over the past 50 years.

Through our work with clients, we have developed a three-step approach to help companies better measure “return on learning investment” for some dimensions of organizational upskilling programs. ROLI enables companies to: 1) identify upfront the business outcomes or impact they are looking to achieve; 2) define the metrics they will use to hold the program accountable to that impact and measure progress; and 3) determine whether that impact has been achieved.

With these ROLI principles in mind, companies can design upskilling programs with demonstrable impact on revenues, costs, customer satisfaction, and innovation speed, ultimately improving margins and delivering on other business objectives.

The Challenges with Traditional Approaches

It’s not hard to see why companies traditionally have had limited success measuring the impact of their upskilling programs. First, the measurement mechanism itself is very difficult. It’s one thing to track the time an employee spends in an upskilling program. But tracking them through their workflow to determine how they’ve applied their new skill sets is another thing altogether.

Even if it were possible to determine that a person’s performance had improved since the upskilling program, it’s not easy to distinguish correlation from causation. Since controlled studies aren’t realistic, it’s hard to know whether an upskilling program was responsible for the change or if other factors, such as motivation, manager input, or market dynamics played a role.

Another issue is that the impact of any single upskilling program isn’t typically immediately apparent. That’s because the upskilling cycle takes time—both acquiring the skills and then putting them to work in a way that has a business impact. And because leaders have different motivations for investing in upskilling, there isn’t a universally recognized measure of success or even an approach for tracking impact. Some leaders look for productivity improvements, others look for better retention, and still others look to boost their brand.

Despite these challenges, organizations that make a clear connection between the skills being learned and specific KPIs can measure the impact of upskilling programs on their own employees; the maturity of the ecosystem (how fast the organization can upskill and adapt compared with its competitors); and business performance.

Even if it were possible to determine that a person’s performance had improved since the upskilling program, it’s not easy to distinguish correlation from causation.

While all three are undeniably important, the business impact is paramount, given the substantial investment needed to build scaling capabilities. For example, an upskilling program to facilitate a digital transformation in a global company can require an investment of millions of dollars. Only programs that will arguably unlock meaningful value for employees and the enterprise will get the green light.

More: BCG


Athens Institute for Education and Research Newsletter No. 29, January 2024

Message from the President of ATINER:

I hope and wish that you are doing well. We are living in the post-Covid-19 era after almost 5 years, as this also happened in ancient Athens in 431 BCE, so eloquently described by Thucydides, who, unlike Pericles, survived the pandemic.

Speaking of “survival”, ATINER, with the contribution of its members and friends, fared relatively well during the pandemic years, being able to offer all its academic events online and later a combination of online and onsite presentations. Starting in 2024, we have decided to restrict online presentations only to those who cannot obtain a visa to enter Greece and to those who cannot travel due to serious health reasons.

As you know, ATINER is an association of academics and researchers with a mission to organize small symposiums imitating the ancient Athenian symposiums. This usually entails the participation of between 20 and 50 academics, both presenters and attendees.

With the start of Covid-19, ATINER acquired larger downtown offices (at the heart of the city) which have 4-5 small lecture rooms, enabling us to host all our events at our premises.

Additionally, we have decided to introduce three new eJournals (psychology, politics/international affairs, and demography/population studies). If we are successful in this new endeavor, publication of the journals will start next year.

I do hope that you will be able to come to Athens this year and join one of our small events. In any case, I would love to have a brainstorming meeting with you.


From 3-6 January ATINER successfully organized its 11th Annual International Conference on Humanities & Arts in a Global World. During the conference 19 papers were presented from participants coming from 14 different countries (Australia, China, Croatia, Greece, Morocco, Poland, Saudi Arabia, Serbia, South Africa, South Korea, Turkiye, UK, Uruguay and USA). The final program of the conference is available at:

A roundtable discussion (symposium) on “Teaching Arts and Humanities in a Global World“, held on January 3, 2024, during the 11th Annual International Conference on Humanities & Arts in a Global World, at ATINER’s Downtown Office in Athens. The final program for the round-table discussion is accessible at:, and the video is available on YouTube:

Dr. Natasha Johnson (Instructor, Georgia State University, USA) has joined as a new academic member in our Education and Politics & International Affairs Units.

Dr. Thaddeus Johnson (Assistant Professor, Georgia State University, USA) has joined as a new academic member in our Education and Politics & International Affairs Units.

Dr. Carlo Klein (Economics Teacher, Luxembourg) has joined as a new academic member in our Economics and Sociology Units. We are glad to announce that Dr. Klein is our first member coming from Luxembourg.

Dr. Zoulal Mansouri (Associate Professor, Hassan II University of Casablanca, Morocco) has joined as a new academic member in our Education and Management Units.

Dr. Carolyn Schoenian (Instructor, Helix Opportunity, USA) has joined as a new academic member in our Education and Computer Units.

ATINER is organizing a Special Session on “Unemployment in the Mediterranean Countries” as part of the 17th Annual International Conference on Mediterranean Studies, 25-28 March 2024, Athens, Greece.

The Nursing Unit of ATINER is organizing a Special Session on “Integrating Palliative Care and Supportive Care in Acute Areas” as part of the 10th Annual International Conference on Nursing, 6-9 May 2024, Athens, Greece.

The Sociology Unit of ATINER is organizing a Special Session on “Social Work” as part of the 18th Annual International Conference on Sociology, 6-9 May 2024, Athens, Greece.

The History Unit of ATINER is organizing a Special Session on “Alexander the Great – The King of Macedonia, the Campaigns, the Archaeology” as part of the 22ndAnnual International Conference on History & Archaeology: From Ancient to Modern, 3-6 June 2024, Athens, Greece.

The Economics Unit of ATINER is organizing a Special Session on Degrowth as part of the 19th Annual International Symposium on Economic Theory, Policy and Applications, 1-4 July 2024, Athens, Greece.

Publications Uploaded This Month

Athens Journal of Education
Athens Journal of Law
Athens Journal of Mediterranean Studies
Forthcoming Papers

The jack-up market, supply chains, availability of finance and human resources for offshore wind farms will be verified in 2024 and beyond

By Marek Grzybowski

The dynamically developing offshore wind energy industry will need installation ships. The jack-up market for offshore wind farms is being closely watched. New contracts are constantly being signed. This is despite disruptions in the OWE market, withdrawals from some contracts and changes in tenders for new installations.
Already two years ago, Rystad Energy predicted that the installation of offshore wind turbine heads with higher power than before may become a challenge for operators. The company’s analysts warned that in 2024, demand would exceed the availability of ships suitable for the needs of installation companies. The problem actually concerns not only the warheads, but also the foundations, monopiles and other parts necessary for the operation of MEW.
Rystad suggested that operators invest in new ships or modernize those already in operation. The lack of jack-ups with cranes with appropriate parameters on the market may result in bottlenecks in the process of building new wind farms in the middle of this decade.

High Demand for jack-ups and heavy lift vessels
– A total of eight new heavy-duty jack-ups were delivered in 2023, which was a breakthrough year for the future of the maritime industry. This is the second highest number of deliveries recorded in one year, second only to the record from 2012, which saw ten deliveries, reports Spinergie.
Six operators took delivery of the new installation vessels. Among them, operator Jan De Nul, who directed the Les Alizés crane from China to Remontowa to the ship. It is one of the world’s largest offshore wind turbine installation vessels.
In March 2023, it was sent straight from the China Merchants Heavy Industries shipyard for reconstruction to the Gdańsk Remontowa Shipyard. We wrote about the ship here
After the reconstruction, the “heavy lift vessel” could erect monopiles using a crane with a working load of 5,000. t. Can also be used to dismantle marine installations. Les Alizés was contracted to build the Gode Wind 3 and Borkum Riffgrund 3 wind farms in German waters. 107 foundations for wind towers and a transformer substation will be installed on German OWFs.
The Borkum Riffgrund 3 project, once commissioned, will be the largest offshore wind farm in Germany, and its commercial operation is scheduled to begin in 2025. Gode Wind 3 is being built simultaneously with Borkum Riffgrund 3 with a capacity of 900 MW. Both projects will be equipped with 11 MW Siemens Gamesa wind turbines. Borkum Riffgrund 3 is expected to come online next year.

Financial storms on wind farms
On this occasion, it should be mentioned that market turbulence caused Ørsted to sell 50% of shares in the Gode Wind 3 offshore wind farm with a capacity of 253 MW to funds managed by Glennmont Partners from Nuveen. The assignment agreement was signed in October last year. In addition, Glennmont also co-owns Ørsted’s Gode Wind 1 offshore wind farm.
The problems with investing in offshore wind and cautious investment in offshore vessels are explained by Spinergie analyst Yvan Gelbart: “In 2023, we did not have any new orders for vessels with heavy cranes. We understand that this is due to high interest rates and inflation , which makes signing a contract for a half-a-billion-dollar ship risky and impractical.”
DEME has included Green Jade with a 4,000 crane in its fleet. t in the middle of last year The operator already had several contracts. The unit was first directed to the installation of foundations for the 298 MW Zhong Neng project.
CSBC and DEME offshore jointly invested in the construction of the Green Jade installation vessel, with a total investment of TWD 2.1 billion (EUR 63.1 million). This is the second ship of this type to join the DEME fleet. The first Orion “crane” (worth approximately EUR 60 million) was introduced into the fleet in 2022.
Green Jade has dual-fuel engines and is Green Passport and Clean Design certified. Green Jade also has other innovations. The power plant has a waste heat recovery system that converts heat from exhaust gases and cooling water into electricity. The Huisman crane has a design that has a significant lifting height with a small minimum radius.

Time for jack-ups for offshore farms
Alfa Lift is a ship with a 3,000 m crane. i.e. for the transport of heavy elements belongs to Offshore Heavy Transport. It was put into operation in 2022. The ship has a transport and assembly deck with an area of over 10,000 m2. m². The ship can operate submerged to a depth of 15 m.
The hybrid system works based on a battery system. The electric-hybrid system is manufactured by Kongsberg. The ship can transport monopiles and other elements for the OWF. It can also be used to transport, install or remove overhead and underwater modules. More about the ship at
The Voltaire jack-up already operating in Germany is equipped with a 3.2 t crane, and the Blue Wind has a lifting capacity of 2.5 thousand. t. Japan Marine United (JMU) delivered at the end of January last year. Shimizu Corp. GustoMSC designed and equipped offshore wind turbine installation vessel (WTIV). Blue Wind is the largest WTIV in Japan to date. Jack up, Blue Wind will be used to install foundations and wind turbines.

Business plans for offshore wind farms to be revised
Both the price and availability of jack-up ships for the construction of wind farms are becoming a problem. Investors have been under increasing pressure from the economic slowdown since the beginning of 2023. Rystad Energy notes that this is not all.
Rising interest rates are putting pressure on the economic viability of new offshore wind projects. According to Rystad Energy, this causes many projects to become a financial burden on developers’ balance sheets – reports
New projects require high initial investments to secure development rights and land, and then build and install large turbines whose average rotor diameter now exceeds 150 m.
In the UK, interest rates rose from 2022 to 5.25%. In 2023, the European Central Bank raised the interest rate by 4.25%, and at the beginning of September this year. back to 4.5%. The interest rate on main refinancing operations has remained unchanged since December last year. level of 4.5%. The central bank lending rate will be 4.75% and the deposit rate will be 4%. – These are the highest levels of interest rates in the euro zone since August 2001 – emphasizes “Bankier”.
Rystad analyst Shradha Sood said 2022 was a weak year for new activity in Europe as no financial investment decisions were made for commercial offshore wind farms. Difficulties in obtaining financing and rising prices of services were a big factor.
In July, Vattenfall suspended its project in the Norfolk Boreas in the southern UK North Sea. The suspension of works was justified by high interest rates and increased costs in the supply chain. The original contracted price for the execution and 37 SHP installations was GBP 35/MWh (USD 45.7/MWh) at 2012 prices. In 2023 it was approximately GBP 47.2/MWh (USD 57.51/MWh) at current prices .
– Political support and a review of the auction mechanism will be needed to revive investment in offshore wind, Sood suggested in mid-2022.

Slowdown in offshore windmills

It was estimated that as a result of market turmoil in supply chains, and especially price increases, the installed capacity of offshore wind energy increased by only 2% in 2023. This is the result of a delay in the implementation of offshore installations. According to WindEurope, in 2023, new offshore wind farms with a total capacity of 3 GW were built in the EU. For comparison, 14 GW was installed on land.
– Wind energy – both onshore and offshore, which was previously on a strong growth path – has encountered obstacles that have hindered its development – says Vegard Wiik Vollset, vice president and head of renewable energy research in the EMEA region at Rystad Energy – quotes offshore
As expected, the European offshore wind sector recorded last year a modest 2% annual install growth. Offshore wind energy shows a strong growth trend, but the recent wave of delays in the implementation of key projects has highlighted the sensitivity of the market – Rystad Energy experts point out.
At the end of last year the UK and Denmark were predicted to miss their 2030 offshore wind targets.

OWE progress in Europe

The UK is expected to achieve a maximum of 46.8GW of offshore wind capacity by 2030. This means the government’s target of 50GW will not be met. Similarly, Denmark is expected to install just over 10 GW offshore, compared to 12 GW planned in 2030.
At the end of 2021, the global fleet of foundation installation vessels consisted of 17 vessels. In 2022, the fleet increased by 5 units, and in 2023 by 8 installation ships. Each worth approximately EUR 520 to EUR 620 million. It’s still not enough. because Rystad claims that “despite the obstacles it encounters, the offshore wind industry continues to persevere, demonstrating resilience and long-term prospects.”
We are making progress in Europe, as France has recently put into operation the first offshore wind farms in the Saint-Brieuc and Fecamp water areas. The world’s largest floating offshore wind farm, owned by Equinor Hywind Tampen, with a capacity of 88 MW, began operation off the coast of Norway. This was widely discussed during the Floating Wind Days in Norway last May. Let us emphasize, a conference that gathered all major players interested in MEW.
But getting offshore wind back on a growth path will require significant changes in project development and permitting processes, Rystad experts say.
It is necessary to improve the supply chain and undertake new investments. The beneficiary of this activity is, among others: West Pomeranian Voivodeship and Pomeranian Voivodeship. A plant producing installations for OWE is being built on the premises of the former Gdańsk Shipyard and in the Pomeranian Special Economic Zone. The investor is ARP and its partner from Spain.
King Frederick X of Denmark laid the foundation stone for the construction of a gondola factory for offshore wind farms by the Danish company Vestas in Szczecin on February 2 this year. The plant is to be built in Ostrów Brdowski in the former ST3 Offshore hall complex. In Poland, construction of a factory for the production of nacelles for offshore wind turbines has begun in earnest.

Wind Offshore business requires investment
Wind Offshore business also requires continuous investment in research and development. Here, offshore projects include the activities of the Ship Technology Center, the Polish Register of Shipping, and the Offshore Center of the Maritime University of Gdynia. An important role is played by higher education and MBA studies conducted by the Maritime University and the Maritime University of Technology, the Gdańsk University of Technology and the University of Gdańsk.
An important task was entrusted to the Maritime Wind Energy Center of the University of Gdańsk and the Maritime Economy Research Center of the University of Gdańsk. Vocational training has been provided by the Maritime School in Gdynia at Polska Street for over 20 years.
Investors must verify their business plans, which must take into account the rising prices of supply chain elements, the increase in the prices of components for OWE and the costs of services and logistics. But the biggest challenge will likely be the availability of installation vessels equipped with appropriate cranes.
Acquiring staff with appropriate qualifications, predispositions and ready to work in dangerous conditions will also be a significant challenge. Accelerating investments in OWE in the North Sea and in the coastal zones of European Union countries may pose a threat to the development of OWE in the Baltic Sea and Poland.
Wind farm components and staff produced in Poland may be sucked out of our market. Therefore, the Polish OWE may be threatened by the improving economic situation on the markets of Great Britain, Denmark, Norway and Germany, as well as the developing markets of OWE in the Atlantic and the Mediterranean Sea.


Deloitte – Trendy Technologiczne 2024

Przedstawiamy sześć trendów technologicznych, które będą miały wpływ na rozwój firm w nadchodzących latach
Jakie trendy technologiczne zdominują najbliższych 24-36 miesięcy?
Trzy kluczowe siły napędzające (interakcja, informacja i obliczenia) oraz trzy kluczowe siły wzmacniające (biznes technologiczny, wzmocnienie rdzenia i cyberbezpieczeństwo oraz zaufanie) są fundamentem, na którym opiera się nasz raport “Deloitte Tech Trends”. W tej piętnastej edycji corocznego raportu omawiamy sześć głównych czynników, które pokazują, że w dobie maszyn generatywnych utrzymanie zintegrowanej strategii biznesowej, solidnych podstaw technologicznych i kreatywnej siły roboczej jest teraz dla organizacji ważniejsze niż kiedykolwiek.
W odniesieniu do wcześniej wspomnianych sześciu obszarów technologicznych, analitycy Deloitte opisują zachodzące zmiany i co roku przedstawiają prognozy rozwoju rynku w kolejnych 24-36 miesiącach. Jakie trendy z tegorocznego raportu Deloitte „Tech Trends 2024” mogą być rewolucyjne dla świata technologii i biznesu?

Trend technologiczny #1

Interfejsy w nowych sferach: Obliczenia przestrzenne i przemysłowe metawersum

W jednym z trendów opisywanych w zeszłorocznej wersji raportu “Po drugiej stronie lustra: przedsiębiorstwa w metaverse” przewidywaliśmy, że metaverse, czyli immersyjny internet, wkrótce stanie się pełnoprawnym narzędziem dla przedsiębiorstw, które odkrywają nowe możliwości interakcji, takie jak rozszerzona i wirtualna rzeczywistość (AR/VR).

W tym roku podkreślamy, że niektóre z tych technologii rozwijają się w nowych kierunkach. Po przejściu od zabawek konsumenckich do narzędzi biznesowych, technologie przestrzenne są szczególnie popularne w zastosowaniach przemysłowych, gdzie firmy koncentrują się na cyfrowych bliźniakach, symulacjach przestrzennych, rozszerzonych instrukcjach pracy i współpracujących przestrzeniach cyfrowych, które podnoszą w organizacjach poziom bezpieczeństwa i efektywności. Przewiduje się, że przychody napędzane przez przemysłowy metaverse osiągną prawie 100 mld USD do 2030r., znacznie przewyższając segment konsumencki (50 mld USD) i korporacyjny (30 mld USD).

Trend technologiczny #2

Nieuchronna kolej rzeczy: GenAI jako katalizator wzrostu

Filozofowie od dawna debatują, czy maszyny są zdolne do myślenia, lecz generatywna sztuczna inteligencja (GenAI) czyni tę kwestię nieistotną. Podstawowe działanie tych modeli ma wiele wspólnego z wcześniejszymi narzędziami uczenia maszynowego, ale dzięki zwiększonej mocy obliczeniowej, lepszym danym szkoleniowym i sprytnemu kodowaniu GenAI może imitować ludzkie zdolności poznawcze na różne sposoby. Bez względu na to, czy AI posiada inteligencję w kontekście filozoficznym, z pewnością ma przełożenie na zastosowania praktyczne. Otwiera to szereg możliwości rozwoju w przedsiębiorstwach – jeżeli maszyny potrafią zachowywać się, rozumieć i opowiadać historie jak ludzie, pytanie brzmi – w jaki sposób to wpłynie na biznes i szeroko rozumiany świat?

Trend technologiczny #3

Mądrze, nie ciężko: Wykraczając poza obliczenia siłowe

W miarę rosnącego znaczenia technologii w biznesie, firmy doświadczają coraz bardziej złożonych obciążeń i wyzwań. Klasyczne usługi chmurowe wciąż dostarczają wystarczającej ilości funkcjonalności dla większości codziennych operacji biznesowych, ale dla innowacyjnych zastosowań, które decydują o przewadze konkurencyjnej, pojawia się nowa potrzeba posiadania specjalistycznego hardware’u. Szkolenie modeli sztucznej inteligencji, przeprowadzanie skomplikowanych symulacji czy też tworzenie cyfrowych bliźniaków środowisk rzeczywistych wymagają zupełnie innego kalibru mocy obliczeniowej. Wiodące dzisiaj przedsiębiorstwa znajdują nowe sposoby wykorzystania istniejącej infrastruktury i dodawania nowoczesnego sprzętu i rozwiązań, aby jeszcze bardziej przyspieszyć procesy. Wkrótce niektóre z nich będą rozważać perspektywę wyjścia poza tradycyjne obliczenia binarne.

Trend technologiczny #4

Od DevOps do DevEx: Budowanie doświadczeń programisty

W miarę wzrostu postrzegania nowoczesnych technologii, jako czynnika różnicującego i istotnej części biznesu, talenty technologiczne stają się ważniejsze niż kiedykolwiek wcześniej. Natomiast obecne metody pracy pozostawiają wiele do życzenia pod względem efektywności. Aktualnie jednak coraz więcej firm przyjmuje nowe podejście, skupiając się na przyciąganiu i zatrzymywaniu najlepszych talentów technologicznych.

Developer experience, czyli DevEx, to podejście skoncentrowane na programiście, które ma na celu poprawę codziennej produktywności i wzroście satysfakcji.

Trend technologiczny #5

W obronie rzeczywistości: Prawda w dobie syntetycznych mediów

Wraz z rozpowszechnianiem się narzędzi sztucznej inteligencji, oszustom jest łatwiej niż kiedykolwiek wcześniej dokonywać podmian tożsamości i wprowadzać w błąd swoje ofiary. Technologia deepfake jest wykorzystywana do obejścia biometrycznej kontroli dostępu opartej na rozpoznawaniu głosu i twarzy. Dzięki łatwości generowania głosu brzmiącego jak prawdziwy, jest również używana w próbach phishingu. Ryzyko związane z utrzymaniem zabezpieczeń rośnie wraz z pojawianiem się każdego nowego narzędzia GenAI. Aby temu przeciwdziałać, firmy starają się łączyć polityki bezpieczeństwa i technologię, aby identyfikować szkodliwe możliwe ataki oraz podnosić świadomość pracowników w zakresie bezpieczeństwa.

Trend technologiczny #6

Core workout: Od długu technologicznego do technologicznego dobrostanu

Po wieloletnich inwestycjach w technologie, które kiedyś uznawane były za nowoczesne, przedsiębiorstwa stają teraz przed wyzwaniem związanym z koniecznością zmodernizowania kluczowych elementów, takich jak mainframe’y, sieci czy centra danych. Aby być gotowym na wyzwania przyszłości, konieczne jest porzucenie fragmentarycznego podejścia do obszarów długu technologicznego i zastąpienie go nowym, całościowym i kompleksowym.

Zapobiegawcze oceny dobrostanu, oparte na wpływie na biznes, mogą pomóc zespołom określić, które obszary „stosu” technologicznego wymagają uwagi, a które mogą nadal skutecznie spełniać potrzeby IT. W przyszłych latach firmy prawdopodobnie będą opracowywać bardzo dostosowany i zintegrowany plan obejmujący cały „stos” technologiczny, w tym inwestycje w technologie samonaprawcze, które zmniejszą potrzebę przyszłych modernizacji.

źródło: Raport: Trendy Technologiczne 2024


Deloitte: Global Powers of Luxury Goods 2023

During FY2022 the Top 100 luxury goods companies generated composite sales of US$347 billion, up from the US$305 billion registered in FY2021. This sharp increase in luxury goods sales signals the good state of the luxury industry after the COVID-19 pandemic years.

Luxury goods companies continue their process of moving toward an environmentally responsible, circular economy business
model, pushed by customer demand and increasing regulations. In this phase of change, technology can help accelerate the
green transition while improving the relationship between companies and their customers. Several recent developments
in digital technology, including artificial intelligence (AI), machine learning, and the Internet of Things (IoT), may change the
luxury market forever.
The report presents the Top 100 largest luxury goods companies globally, based on their consolidated luxury goods sales in FY2022,
which we define as financial years ending within the 12 months from 1 January to 31 December 2022.
In FY2022, personal luxury goods sales for the Top 10 luxury companies increased by 22.8%. However, the share of their sales in the
combined luxury goods sales of the Top 100 companies showed little change—it decreased by only 0.2 percentage points to 56.0%.
Companies registered double-digit sales growth in all product sectors, in particular fashion sector returned to growth with the
strongest recovery in FY2022.
Luxury goods sales of the Top 100 companies across all countries considered in this report increased by double digits in FY2022.
France confirms its leadership in luxury with seven companies that accounted for nearly one-third of the Top 100 luxury goods sales.

Game changing steps in luxury
Luxury goods companies play an important role in moving the broader fashion industry toward an environmentally responsible, circular economy. Technology can help accelerate the green transition and improve the relationship between companies and their customers. Several recent developments in digital technology, including artificial intelligence (AI), machine learning, and the Internet of Things (IoT), may change the luxury market forever.
The Luxury industry embraces Artificial Intelligence (AI)
The Luxury industry is synonymous with exclusivity, craftsmanship, and innovation. It has thrived for decades by catering to a discerning clientele seeking distinctive and personalized experiences. However, it has been affected by technological advancements and innovation.
With the omnichannel revolution, digital IDs, and the metaverse incursion, Luxury has been among the industries experimenting most with technology and digitization in recent years.
In the business world, AI and generative AI (GenAI) are becoming increasingly important and exciting tools for enhancing customer service, simplifying repetitive tasks, and improving productivity. Even though AI has been around since the 1950s, the popularity of this technology has risen since the emergence of GenAI. Global revenue from GenAI technology is expected to reach US$36 billion by 2028, a compound annual growth rate (CAGR) of 58% from 2023 to 2028.
GenAI can create new ideas and content, including conversations, stories, images, videos and music that appear to be generated by humans. Content ranges from business insights to creativity and productivity. GenAI relies on machine learning models (algorithms trained on large amounts of data) as does any other form of AI.

We hope you find this report interesting and useful, and welcome your feedback.
Giovanni Faccioli, Fashion & Luxury industry global colead, Deloitte Italy
Karla Martin, Fashion & Luxury industry global colead, Deloitte US
Ida Palombella, Fashion and Luxury industry, global colead, Deloitte Italy

More: Deloitts